Welcome to cxploration

cxploration is founded on the belief that Marketing and CX are inextricably linked. That’s why it’s our mission to help ecommerce brands align their marketing messages with the needs and wants of their customers.

Core Values


Compassion is at the root of exceptional Customer Experience. Compassion inspires us to treat customers with respect & kindness, anticipate & solve their problems, and create moments of delight.


I’m approaching CX and curation with a beginner’s mindset. This isn’t a guru’s newsletter. It’s an exploration of ways that we can all better serve our customers. Curiosity also inspires us to listen to our customers and explore new possibilities.

Conscious Curation

Representation matters so I’m taking a deliberate approach to curation. Iโ€™ll highlight brands and voices outside of the usual ecommerce/Marketing Twitter bubbles.

And, just to be clear, cxploration also believes:

  • Black Lives Matter
  • Business is political
  • Collectivism > individualism


cxploration is a newsletter exploring the intersection of Customer Experience and Marketing in the ecommerce space.

Each issue is written by Megan Baird (๐Ÿ‘‹ hi, that’s me!), a freelance copywriter who works with customer-obsessed ecommerce brands.

cxploration is all about helping brands prioritize the customer experience from those first just browsing moments all throughout the customer journey.

I’m excited to explore the possibilities for ecom & DTC brands who want to elevate the customer experience, delight their customers, and use their marketing to set (and exceed) expectations.